January 15, 2018 Pablo Arcila Branding, Project Management, Communication, Placemaking, Penta Helix Innovation, ABCD, Concept Development Heeswijkplein January 15, 2018 Pablo Arcila Branding, Project Management, Communication, Placemaking, Penta Helix Innovation, ABCD, Concept Development Q: How to involve as many stakeholders as possible in redeveloping a public square?SDS: An integrated participation and communications campaign.